A focused engagement.
A commercial decision, an AI application, or an urgent operating situation. Clear scope, responsibilities, and terms.
AI-FIRST. FOUNDER-LED. COMMERCIALLY GROUNDED.
You’re building
what comes next.
Let’s build the business.
Together.
We help founders turn AI into a business, and help CEOs, boards, and investors work through growth, transactions, and the moments that need experienced operating help.
Bring your demo, your ambition, or the situation in front of you.
You don’t need a polished pitch.
ALL-IN ON AI. GROUNDED IN BUSINESS.THE EXPERIENCE BEHIND THE WORK ↓
$5B+M&A transactions advised
16Startups built
6Successful exits
500Companies advised
$200M+Capital raised
$200MOperating cost savings delivered
35 yearsBuilding businesses
47Technology companies invested in
BillionsShareholder value helped create
Experience across our founder’s career and Cooporator engagements, carried forward into Rize Labs.
Selected companies Greg has negotiated deals with
Across his career in technology, telecom, financial services and enterprise commercialization.
THE COMMERCIAL SIDE OF THE BREAKTHROUGH
The demo works.
What happens next?
Your AI works. Let’s get it in front of the right buyers.
We work alongside you on first customers, go-to-market, enterprise deals, and strategic partnerships. We also help existing businesses put AI to work.
And when growth stalls, a deal gets complicated, or leadership needs help, we bring the operating experience to get the business moving again.
Bring us the real problem ↗Clear decisions.Useful work.Someone in your corner.
01 / HOW WE HELP
Build the business.
Move it forward.
Start with what’s in front of you.
We shape the work around your company.
01Build the business around your AI.
Find the right market, shape an offer people will pay for, and build and launch the go-to-market together.
THE WORK
First customers · pricing · enterprise deals · distribution · strategic partnerships
02Put AI to work in your business.
Find useful applications, prepare human and agentic teams, and build practical apps and business systems.
THE WORK
AI transformation · workflows · human oversight · traditional, agentic, and post-quantum security readiness
03CEO triage. When the situation cannot wait.
Cash pressure, stalled growth, a customer at risk, or a leadership gap. We establish the facts and work alongside you to handle the situation.
THE WORK
Special situations · turnarounds · growth resets · cost transformation
04Make the deal work.
Connect M&A and corporate development to operating reality, before the agreement and after it closes.
THE WORK
Transaction strategy · diligence · negotiations · capital strategy · integration
05Bring in the leadership the business needs.
Experienced board, interim, and fractional support with a clear mandate and direct accountability.
THE WORK
Board advisory · operating partner · interim CEO / COO / CRO
06Build growth and strategic partnerships.
Work through market entry, commercial agreements, and partnerships with someone responsible for carrying the opportunity forward.
THE WORK
Market expansion · strategic channels · commercial negotiations · execution
02 / MAKE THE NEXT STEP FEEL POSSIBLE
Help people see
the possibility.
And trust the path.
AI creates possibilities and real questions. What does it do? Where do people stay involved? How do we know it helps?
We help you work through the answers and take a practical first step.
A controlled first step. A clear owner.
Evidence the buyer can understand.
03 / THE PEOPLE BEHIND THE WORK
A team
in your corner.
16STARTUPS BUILT
6EXITS
Rize Labs is the evolution of Cooporator, the operating and advisory practice Greg Welch founded in 2010.
We bring together a deep network of executives, operators, investors, and technologists. The situation determines the team. We agree on the people, responsibilities, and work before we begin.
Greg’s 35 years of company building and hands-on work with AI inform the practice. Our network brings the experience each engagement needs.
Meet the operating network
Tony Thomas · Michael McCaffrey · Hon Luu · Don Codling · Denise Archer · Steve Ryan · David Shefter · Mark Anderson · Brigand Balleau · Jebb Dykstra
Selected people from Greg’s long-standing operating network. Participation is matched to each engagement.
Selected executive, investment, and advisory engagements
Sky and Space
President & Chief Revenue Officer
IoT commercial strategy and enterprise partnerships.
Rize Modular
Founder & CEO; Operating Partner
Business, developer pipeline, and capital strategy.
Dvele
President & Chief Revenue Officer
$17M equity raised. $100M online home-sales channel. Hallmark Southwest acquisition support.
TELCLOUD
Strategic Advisor
Infinite Ranges
Investor & Senior Advisor
Datasee.AI · MechaSense
AstroTectonic · Maitrix.ai
Investment and advisory engagements
Selected engagements through Cooporator, now Rize Labs. Individual roles are shown with each company.
See the full career deal experience
04 / A RELATIONSHIP THAT FITS THE WORK
Build together.
With clear expectations.
Agree on the work.
Bring in the right people.
An ongoing partnership.
Commercial and operating support, including interim or fractional leadership, around agreed priorities.
A shared stake.
Cash and equity where the fit and contribution justify it. Individually agreed work and terms.
THE RIZE LABS BELIEF
We’re all-in on AI.
And the people building with it.
We believe AI will change how companies are built and run, and what people can accomplish.
Since January 2026, Greg has been building apps and business systems with AI. Building changed what he believed was possible. That conviction is why we’re taking 16 years of Cooporator’s operating experience forward as Rize Labs.
We want more people to build useful technology, find their customers, and create businesses that work. And we want companies to have experienced help when the next decision really matters.
LET’S START WITH WHAT’S REAL
What are you building?
Where are you stuck?
A working demo. An AI opportunity. A business that needs help. Tell us what’s happening and the decision in front of you.